The Art of Slow Reading Free Essays

The specialty of moderate perusing Patrick Kingsley If you’re perusing this article in print, odds are you’ll just get past portion of what I’ve composed. What's more, if you’re perusing this on the web, you probably won't finish a fifth. These are the two discoveries from two ongoing examination ventures, which both propose that a considerable lot of us no longer have the fixation to peruse articles to their decision. We will compose a custom paper test on The Art of Slow Reading or on the other hand any comparable subject just for you Request Now The issue doesn’t simply stop there: scholastics report that we are turning out to be less mindful book-perusers, as well. So would we say we are getting more idiotic? Is that what this is about? Kind of. As per The Shallows, another book by innovation sage Nicholas Carr, our hyperactive online propensities are harming the intellectual capacities we have to process and comprehend protracted literary data. Nonstop news sources leave us hyperlinking starting with one article then onto the next †without fundamentally captivating completely with any of the substance; our perusing is as often as possible hindered by the ping of the most recent email; and we are currently engrossing short explosions of words on Twitter and Facebook more routinely than longer messages. Due to the web, we have gotten truly adept at gathering a wide scope of data, however we are likewise progressively overlooking how to sit back, think about, and relate every one of these realities to one another. As yet perusing? You’re most likely in a decreasing minority. In any case, regardless: a scholarly upheaval is close by. First we had moderate food, at that point moderate travel. Presently, those crusades are joined by a moderate perusing development †a different pack of scholastics and erudite people who need us to take as much time as is needed while perusing, and re-perusing. They request that we switch off our PCs now and again and rediscover both the delight of individual commitment with printed messages, and the capacity to process them completely. Lancelot Fletcher, the principal present-day writer to promote the term â€Å"slow reading†, contends that moderate perusing isn't such a great amount about releasing the reader’s innovativeness, as revealing the author’s. And keeping in mind that Fletcher utilized the term at first as a scholarly instrument, slow perusing has since become an all the more wide-going idea. Slow perusing, as moderate food, is presently, at root, a localist thought which can help interface a peruser to his neighborhood. Slow perusing is a network occasion reestablishing associations among thoughts and individuals. The congruity of connections through perusing is experienced when we get books from companions; when we read long stories to our children until they nod off. In any case, our era’s innovative looseness of the bowels is bringing an ever increasing number of moderate perusers to the fore. Keith Thomas, the Oxford history educator, is one such peruser. He doesn’t consider himself to be a piece of a more extensive moderate network, however has by and by as of late expounded on his bewilderment at the hurried perusing methods in contemporary scholarly world. â€Å"I don’t figure utilizing a web crawler to locate certain watchwords in a book subs for perusing it properly,† he says. â€Å"You don’t get an appropriate feeling of the work, or comprehend its unique situation. † â€Å"The expressions of the writer,† recommends sage Nicholas Carr, â€Å"act as an impetus in the psyche of the peruser, motivating new experiences, affiliations, and discernments. Furthermore, maybe considerably more fundamentally, it is just through moderate perusing that extraordinary writing can be developed later on. As Carr composes, â€Å"the very presence of the mindful, basic peruser gives the spike to the writer’s work. It gives the creator the certainty to investigate new types of articulation, to blas t troublesome and requesting ways of thought, to wander into strange and in some cases a dangerous area. † The web is most likely piece of the issue. It accustoms us to better approaches for perusing and looking and expending. It pieces our capacity to focus in a manner that’s not perfect on the off chance that you need to peruse. The main problem with the web might be that it disintegrates, gradually, one’s feeling of self, one’s limit with regards to the sort of joy in disengagement that perusing has, since printed books got normal, been standard. What’s to be done, at that point? Most moderate perusers understand that complete dismissal of the web is very unreasonable, however many felt that brief disengagement from innovation was the appropriate response. A few people have pushed killing their PC for one day seven days. Be that as it may, given the pace at which the majority of us live, do we by any chance have time? A few people figure the iPad may very well be the appropriate response. It’s charming and fun, and doesn’t help individuals to remember work. Be that as it may, for the genuine moderate peruser, there’s essentially not a viable replacement for specific parts of the paper book: the authoritative of a book catches an encounter or thought at a specific existence. What's more, even the demonstration of putting away a book is a delight. By and by, I’m not certain I would ever go disconnected for long. Indeed, even while composing this article I was flicking continually between locales, skimming over and over again, retaining pretty much nothing; web perusing has gotten excessively instilled in my day by day life for me to change. I read expositions and articles not in printed copy yet as PDFs, and I’m increasingly open to beating through loads of news highlights from a few outlets than only a couple from a solitary print source. I presume that numerous perusers are in a comparative position. However, on the off chance that, similar to me, you just once in a while need to peruse all the more gradually, help is within reach. You can download a PC application called Freedom, which permits you to peruse in harmony by removing your web association. Or on the other hand in the event that you need to expel adverts and different interruptions from your screen, you could generally download disconnected peruser Instapaper for your iPhone. On the off chance that you’re as yet perusing, that is. The most effective method to refer to The Art of Slow Reading, Papers

An essay considering whether Romeo and Juliet Essay Example for Free

A paper thinking about whether Romeo and Juliet Essay Romeo and Juliet was a play composed by William Shakespeare in 1595. William Shakespeare passed on St. Georges day, 23rd April, 1616, making Romeo and Juliet one of his previous plays; written in what is presently portrayed as his subsequent period, from his joining the Lord Chamberlains men in 1594 to the opening of the Globe Theater in 1599. The assorted variety of Shakespeares work included comedies, narratives and disasters just as verse. Romeo and Juliet goes under the classification of a catastrophe, disaster meaning an occasion in which something appalling happens, or from a showy perspective a genuine play with a deplorable topic, frequently including a chivalrous battle and the ruin of the fundamental character. This meaning of catastrophe identifies with Romeo and Juliet in light of the fact that it is a play where both the chief characters kick the bucket in preventable conditions at the end of the play. The ruin of Romeo and Juliet happens by the way that the two characters start as youthful, wonderful descendents of amazing families and wind up escaping the city of Verona in dread of their lives and their relationship both ousted by the specialists or their own families. Nonetheless, an elective view could be created by taking a gander at the impression of the word catastrophe when the play was composed; in the late sixteenth century. Individuals of the time were of the view that if something deplorable were to happen it must happen to an individual of honesty, else it isn't actually disastrous. Romeo isn't an honest individual since he ends the life of someone else on more that one event, with the homicides of Tybalt and Paris. Despite the fact that there is the contention that these wrongdoings were a result of his fanatical and now and again over-excited love for Juliet, they are still activities that remove his uprightness. Juliet harms her virtue by treating the desires and direction of her folks with scorn and ignoring the orchestrated union with Paris. These egocentric activities help build up another, increasingly flawed impression of the two heroes which gives a contention against Romeo and Juliet being an appalling play. In further outline, unfortunate storylines for the most part end in troubled conditions, which from one perspective Romeo and Juliet does with the numerous passings, for never was an account of more burden, than this of Juliet and her Romeo. While then again it could be contended that a progressively elated end happens by the way that the long-standing quarrel between the Montagues and the Capulets is at long last settled through their demises. Reason for this announcement is given in the last scene by Capulet, O sibling Montague, give me thy hand, this is my girls jointure, for no more would i be able to request. In Shakespearean occasions Romeo and Juliet would have been contrasted with such grievous plays as Hamlet and Macbeth which were catastrophes to the specific definition since they involved accounts of rulers with defective characters reducing from the most elevated spot in the public eye to death through the span of the play. These accounts satisfied the open measures for an awful story; an idea at first presented by Aristotle, a Greek savant who lived from 384 to 382 BC. He created orders for the ideal disaster, ideas which intensely affected scholastics and journalists all through Europe. He directed that, the deplorable legends of any play must be individuals of imperial or other high-conceived foundations. Subsequently, Romeo and Juliet can be contended against being a catastrophe in light of the fact that the two focal characters are not sovereignty or part of a specific chain of command. Many battle that being youthful and wonderful places them in a social situation to outperform most in the first place, in spite of the fact that this doesn't fit unerringly into Aristotles hypothesis. Aristotle precisely indicates the heroes must be of imperial or other high-conceived foundations, expressly rulers or officers, which Romeo and Juliet are definitely not. The previously mentioned proclamation can be upheld by the accompanying citation from act three, scene one, in which Romeos murdering of Tybalt is examined, with the sovereign declaring, Immediately we do banish him henceforth. The way that he has been ousted before his demise shows further the way that he is at a depressed spot in the public arena. Moreover, Aristotle additionally communicates his conviction that these high conceived heroes ought to have deadly blemishes which lead to their destruction. Romeos deadly defect is his reckless and unconstrained nature which makes him act before completely pondering what he is doing and thinking about the outcomes of his activities. A case of his thoughtlessness comes when Balthasar discloses to Romeo that Juliet is dead, not realizing it is a faked demise, enlist post-ponies, I will henceforth to-night. Here he is stating he will come back to Verona, which he has been exiled from, without sitting tight for news from Friar Lawrence; an activity, as the crowd before long discovers, that causes his passing. His hot-headed imprudence forms into the fuel for his wild fixation for his affection, Juliet; what herself's identity is lethally defective by her infamous and narcissistic rebellion which makes her resist the directions and convictions of her family. Juliet turns out to be so up to speed in the unstoppable passion of her relationship with Romeo that she neglects to see the shock and disdain she is animating from an effectively unfriendly fight between two family units. A case of her insubordination comes when her mom advises her of her masterminded union with Paris, He will not make me there an euphoric lady. Here she won't wed Paris, which incenses her folks, making them dismiss their girl; and definitely her characters defeat as she is presently disgraced. These narcissistic activities disobediently caused their downfall prompting their passing supposing that the two of them were to act with less scurry while fuelling their adoration for one another then a portion of the outcomes that happened may have been forestalled. Thusly, it is conceivable to keep up that Romeo and Juliet both endured emotional defeats because of their own activities. On the as opposed to this it could likewise be contended that as both their families perceived their lives by raising sculptures of them, for I will bring her sculpture up in unadulterated gold, their characters in this way living on as they say, implying that their characters were not so much debased by their activities, hence rendering their characters not downfallen. Additionally, another thought principally presented by Aristotle was based on the crowds view of a catastrophe, and how this could be utilized to characterize a disastrous play. He said that the crowd should have sympathy and dread, feel sorry for the saint and fear at the significance of the divine beings. This identifies with Romeo and Juliet as in the gallant characters are Romeo and Juliet themselves, whom the crowd feels a specific measure of pity for due to the sad and apparently preventable setbacks that transpire over the span of the play. Juliet is felt sorry for the way that she is repudiated by her family, do as thou shrink, for I have finished with thee.

Stone, Harlan Fiske

Stone, Harlan Fiske Stone, Harlan Fiske, 1872â€"1946, American jurist, 12th chief justice of the United States (1941â€"46), b. Chesterfield, N.H. A graduate (1898) of Columbia Univ. law school, he was admitted (1899) to the bar, practiced law in New York City, and lectured at the Columbia law school, where he became professor (1902) and dean (1910). He resigned his deanship in 1923 and, as U.S. Attorney General (1924â€"25) under President Coolidge, helped to restore faith in the Dept. of Justice after the Teapot Dome scandals. Appointed (1925) associate justice of the Supreme Court, he established a reputation for his vigorous minority opinions, especially those in which he defended the social and economic welfare legislation of the New Deal against the conservative majority. Stone saw many of his minority opinions later accepted as majority decisions. He succeeded Charles Evans Hughes as chief justice. Public Control of Business (1940) is a selection of Stone's opinions as associate justice. See b iography by A. T. Mason (1956, repr. 1968) and study by S. J. Konefsky (1946, repr. 1971). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Philip MarloweLast Knight in The City, Chivalry dies with Philip Free Essay Example, 1750 words

In return, these men may gain property by marrying the daughter of a lord or by fighting in frequent tournaments. In this regard, the knights’ training, ceremony, and tournaments were crucial in the development of chivalry since, as explained by Moore, they have â€Å"the dual virtues of providing both a means of testing the knight’s prowess and of expiating his violent energies†. Although such a lifestyle helps in reinforcing the highly masculine image of a real knight, it is worth noting that exercising good manners is also a definitive aspect of knighthood. As Moore discussed, â€Å"a knight could be barrd from tournaments for any un-chivalrous behavior, including deserting his lord in battle, destroying vineyards and cornfields, or repeating gossip about a lady. † Although there have been a number of conceptual evolution as regards the meaning of chivalry, it is crucial to note that its primary tenets have been preserved and adopted. According to Moelker and Kummel, â€Å"Chivalry consists of models of courteous behavior that are part of formal or informal moral codes of conduct that make interpersonal behavior more civilized† (292). We will write a custom essay sample on Philip Marlowe:Last Knight in The City, Chivalry dies with Philip or any topic specifically for you Only $17.96 $11.86/pageorder now In a sense, chivalry does not only regulate the behavior of people in a social context, but it also brings forth some normative models that involve sacrifice, courage, loyalty, and respect toward one’s enemies. The goal of chivalry, thus, banks on turning people into civilized individuals not by instilling fear in them, but by educating them about the importance of doing good acts. At this point, it is worth noting that chivalry helps spell out ethical standard that foster the development of manhood. Men are called to be truthful, loyal, courteous to others, helpful and caring to women, supporters of justice, and defenders of the weak and the poor. Gentlemanliness, therefore, stands at the center of chivalry. In a more general outlook, it can be said that the major conceptual implications of chivalry point at being other-centered, that is, being mindful of other people’s feelings by respecting them. B. Chivalry in Philip Marlowe Through the previous discussion, it can be claimed that the concept of chivalry essentially stresses on the importance of upholding values at all times. These values influence the person’s view of his purpose in life, which in effect, guides his actions toward himself and others. Furthermore, such notion implies that the person’s purpose in life should be geared toward attaining that ideal image that is marked by honor and integrity.

The Poetry of Robert Lee Frost - 810 Words

â€Å"Poetry is when an emotion has found its thought and the thought has found words,† Robert Frost once said. As is made fairly obvious by this quote, Frost was an adroit thinker. It seems like he spent much of his life thinking about the little things. He often pondered the meaning and symbolism of things he found in nature. Many readers find Robert Frost’s poems to be straightforward, yet his work contains deeper layers of complexity beneath the surface. These deeper layers of complexity can be clearly seen in his poems â€Å" The Road Not Taken†, â€Å"Fire and Ice†, and â€Å"Birches†. Robert Lee Frost was born on March 26, 1874 in San Francisco. When his father died, he moved to Massachusetts with his family to be closer to his grandparents. He loved to stay active through sports and activities such as trapping animals and climbing trees. He married his co- valedictorian, Elinor Miriam White, in 1895. He dropped out of both Dartmouth and Harv ard in his lifetime. Robert and Elinor settled on a farm in Massachusetts which his grandfather bought him, and it was one of the many farms on which he would live in throughout his life. Frost spend the next 9 years writing poetry while poultry farming. When poultry farming didn’t work out, he went back to teaching English. He moved to England in 1912 and became friends with many people who were also in the writing business. After moving back to America in 1915, Frost bought a farm in New Hampshire and began reading his poems aloud at publicShow MoreRelatedA Brief Biography of Robert Lee Frost1119 Words   |  5 Pages Final Copy Robert Lee Frost was born March 26th 1874 in San Francisco California. He was born to parents William Prescott Frost and Isabelle Moodie. His father was a teacher and later an editor of the San Francisco Evening Bulletin, which later merged with the San Francisco Examiner, following his death on May 5, 1885, the family uprooted and moved across the country to Lawrence, Massachusetts with ‘Robert’s’ Grandfather. After graduating from Lawrence High School in 1892, Robert attended DartmouthRead MoreThe Biography of Robert Lee Frost600 Words   |  3 Pages The Biography of Robert Lee Frost Introduction: Robert Frost was described as one of the most greatest poets in the 20th century and became a sensation for poetry. Its not just his poems that interest the reader, but also his quotes can fulfill your compassion. For example, â€Å"No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader† written by Robert Frost. He is explaining if the reader does not feel the connection in the writers thought, the writerRead MoreWhy Is Robert Lee Frost Essay1098 Words   |  5 PagesRobert Lee Frost Famous poets like William Shakespeare, Edgar Allen Poe, and Walt Whitman are some of the biggest names in poetry history, but do they get maybe a little too much attention ? Have you ever heard of Robert Lee Frost, he is one of the most famous American poets of the twentieth century. Some might even say that he is better than Edgar Allen Poe, or than William Shakespeare, because of the way he wrote his poems and stories to relate to the common people. Robert Frosts style of writingRead MoreBiography of Robert Lee Frost Essay650 Words   |  3 PagesBiography of Robert Lee Frost Biography of Robert Lee Frost A poem begins with a lump in the throat, a home-sickness or a love-sickness. It is a reaching-out toward expression; an effort to find fulfillment. A complete poem is one where an emotion has found its thought and the thought has found the words Robert Lee Frost once said. Robert Frost is widely admired and recognized for his literary works. He was an honored poet of the twentieth century. Frost may have lived a troubling lifeRead MoreThe Road Not Taken By Robert Frost Essay1554 Words   |  7 PagesTwo Roads, Two Choices, One Decision â€Å"The Road Not Taken,† written by Robert Frost, discusses a traveler who has to make a choice between two roads. In the first stanza, the traveler remembers standing at an intersection of two roads. Indecisive about which road to take, he seems to believe that one of the roads would be more beneficial to him (Lee 5). In stanza two, the narrator refers to the traveler’s unexpected decision to take the other road by giving details of it. In addition, the narratorRead MoreEssay about Robert Lee Frost1452 Words   |  6 PagesRobert Lee Frost The mark of a great poet is his ability to engage the reader so that they analyse their own lives. Robert Lee Frost (1874 – 1963) – an influential American poet often associated with rural New England – is brilliant at this and uses poetry as a platform for the expression of his own general ideology. Frost’s belief that human society was often chaotic and stressful and that the meaning of life is elusive, has been promoted in his poetry. Frost looked to nature, whose undyingRead MoreThe Road Not Taken and Neither Out Far Nor in Deep by Robert Frost1436 Words   |  6 Pagesin Deep by Robert Frost Robert Lee Frost is an American poet who is known for his verse concerning nature and New England life. He was born in San Francisco in 1874. When his father died in 1885, his mother moved the family to Lawrence, Massachusetts. Frost attended college sporadically after graduating high school and made a living by working as a bobbin boy in a wool mill, a shoemaker, a country schoolteacher, editor of a rural newspaper, and a farmer. He also wrote poetry but had littleRead MoreRobert Frost s The Gift Outright 1313 Words   |  6 PagesRobert Frost Emma Ramsey English 6th Hour December 8, 2012 â€Æ' Robert Frost According to PoetryFoundation.org, â€Å"Robert Frost holds a unique and almost isolated position in American letters.† Robert Frost is very popular for his realistic writings of rural life. He was a great poet and was honored frequently during his lifetime. Frost received four Pulitzer Prizes for Poetry and recited his poem, â€Å"The Gift Outright,† at President John F. Kennedy’s inauguration in January 1961 which got him nationalRead MoreRobert Frost Essay1396 Words   |  6 PagesRobert Frost Robert Frost is one of the few twentieth century poets to receive critical acclaim and popular acceptance (Magill 728). His simplistic style appeals to the novice and expert poetry reader alike. Robert Frosts understated emotional appeal attracts readers of all literary levels. Frost develops subtly stated emotions and a clever use of imagery in his poetry. Influences on his poetry include his family, work, and other life experiences (Oxford 267). Frost also works to developRead MoreRobert Frost: A Poet To Remember Essay1004 Words   |  5 PagesRobert Frost was one of Americas leading 20th-century poets and a four-time winner of the Pulitzer Prize. He has been an inspiration to many young writers and aspiring poets. Although he lived through a troubled and tragic life, Frost was able to express his unique view of nature and the world around him in the delicate art of poetry. His direct and easy-to-read poems made him one of the most recognized poets in the country. Robert Fro st had the ability to make his poems accessible to anyone reading

Marketing Campaign Free Essays

The mission statement of L’Oreal has been taken into account. L’Oreal is a cosmetics and personal care product manufacturing company. It is a famous world renowned brand which is truly global in its operations as well as the target market. We will write a custom essay sample on Marketing Campaign or any similar topic only for you Order Now The company L’Oreal has established its one liner mission statement to be ‘The right to be beautiful, day after day’ (‘L’Oreal’s Company Overview – Our Mission’, 2007). The full mission statement is provided in the appendix. The mission statement for L’Oreal depicts that it is a market oriented mission statement. The statement provides the companies long term aim to be successful in providing personal care and cosmetic products to its target market on a continuous basis in order to make them look and be beautiful the orientation of the statement is focused towards the customers or the target market as the mission statement itself is written in such a manner that is seems like the ultimate mission of its target market. Marketing on the other hand is process by which the needs of the customers are identified and fulfilled through the provision of a product or a service. According to Phillip Kotler making is the process whereby the individuals get their needs and wants through the process of creating and trading products and values with other parties. The core concepts of marketing include the following: Target markets and segmentation: Segmentation is the process by which the market is divided into smaller market segments. Then the company may chose to target certain market segments. These segments are called target markets Needs, wants and demands: The needs are the absolute necessities required by the market. The wants are what they would wish to have while demands are the products and services for which they are willing and able to pay money or conduct trade. The marketing campaign essentially targets the needs, wants and fulfills the demands of the market. Product offering: Product offering is the composition of product and service provided by the company to the consumers/ target market in order to fulfill the needs, wants and demands put forward by them. Value and satisfaction: value and satisfaction are the elements that are achieved by the target from the consumption of the products/ services provided to them as a result of their demand. Exchange and transaction: this pertains to the transfer of goods and services for other material like money or similar value entities like a trade in product or service. Usually the company indulges in a transaction with the customer whereby it receives money for providing the product and or the service. Marketing channels: The marketing channels are the different channels through which the business interacts with the target market and provides the products and service to the consumer. These channels are used to reach out to the target markets and to promote and market the products and service to them Supply chain: Supply chain is the series of processes and entities which provide the product and service to the target market. The supply chain is essentially a component of the value chain through which value reaches the customers. Marketing channels form part of the supply chain. Competition: Competition includes all those parties who are providing the same or similar products to the same target market. Marketing environment: the marketing environment is the company culture and the working environment in the business which is focused towards the marketing principle while being customer and client oriented. References 1.(2007), L’Oreal’s Company Overview – Our Mission, L’Oreal’s Official Website, retrieved on October 18, 2007 from http://www.loreal.com/_en/_ww/index.aspx?direct1=00001direct2=00001/00002direct3=00001/00002/00001 2.(2007), Mission Statement, Business Resource Software Inc, retrieved on October 18, 2007 from http://www.businessplans.org/Mission.html 3.Marketing of Educational Institutes, Programs and Services – Core Concepts of Marketing, Technical Teachers’ Training Institute, retrieved on October 18, 2007 from http://66.102.9.104/search?q=cache:tdJMQq9YQ78J:www.hindustanstudies.com/files/coreconcepts.pdf+core+concepts+of+marketinghl=enct=clnkcd=1gl=pk    How to cite Marketing Campaign, Essay examples Marketing Campaign Free Essays Nicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission: Evolve infinitely in peace, beauty, and Happiness Vision: †¢ Build a mass clientele base †¢Create Art †¢Meet the needs of clients Promoting a variety of beauty techniques †¢Linking with the business community of fashion, weddings and formal events †¢ Promoting stylish trends †¢Anticipating trends in the fashion world †¢Advancing lifelong relationships †¢Respecting the diversity of clients Abeyta 2 Goals: Stephanie’s goal as a cosmetologist is to create beauty, and create magic. We will write a custom essay sample on Marketing Campaign or any similar topic only for you Order Now Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows. She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art. This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sketch pads, oh yeah, it started at a young age. Art wasn’t something she became interested in; it was something that ran through her veins. She was born to create are. She explored many artistic avenues; drawing, painting, nail art, writing, make-up, but it always came back to beauty. Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasn’t until she took her tour at Paul Mitchell the School that she knew that’s where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do! Abeyta 3 Services Provided: Hair: †¢Color †¢Cutting †¢Styling †¢Texture (Perms Relaxers) Nails: †¢Manicures †¢Pedicures †¢Silk Wraps †¢Acrylic †¢Nail Design (Free Hand) Spa: †¢Facials †¢Waxing Makeup: * Makeup Application Abeyta 4 Competitors: †¢Fellow Students †¢Working Professionals (Cosmetologists) Demographics: †¢General Public †¢Fashion Industry †¢People in Formal Events Current Presence in the Market: Currently there is not a strong presence of Stephanie Abeyta’s individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths: †¢Plenty of room to grow †¢Special niche with makeup and nails †¢Creative Abeyta 5 Weaknesses: †¢No social media †¢No time for social media Current clients don’t have knowledge about services †¢Basic knowledge of social media Opportunities: †¢Exponential amount of room to grow †¢Stronger interactive presence †¢Stronger physical presence †¢Promotion of self †¢Promotion of creativity †¢Brand Building †¢Client Building Threats: †¢Fellow Student s †¢Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeyta’s individual entity of cosmetology’s social media strategy fits into her overall marketing strategy: Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy. Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. Interview: Stephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is the driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity. Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? â€Å"I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased†. Do you believe having a strong presence in the social media market will help gain clientele? â€Å"Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients†. What is social media to you and your individual entity? â€Å"Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base†. How does social media work, in recruiting clientele? â€Å"People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family†. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube†. Identification of the â€Å"Why, How, and What’s behind the product or service. Why? – Stephanie Abeyta’s individual entity as of right now does not have a strong presence in the social media market. With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanie’s individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanie’s brand. How? – In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients. Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? – Using all social media platforms, we intend to strengthen the overall brand of Stephanie Abeyta’s individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing Objectives: Marketing Objectives: †¢Build brand awareness of individual entity †¢Build a strong presence in the social media market †¢Increase volume of clientele base Metrics for Success: †¢Facebook views and followers †¢Twitter followers †¢YouTube views and followers †¢Views of personal website †¢Increase of clientele (by # visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanie’s individual entity we will use Facebook, Twitter and YouTube views, likes, and followers. We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer. In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanie’s individual entity will utilize Facebook’s timeline to generate client involvement. Clients will be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanie’s creative work. Abeyta 11 An example of a Facebook post : â€Å"Check out new spring trends for hair, nails, makeup every Wednesday!!! † Twitter- This form of social networking is not the largest or the favorite; however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject. Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be: â€Å"Two for one special cut and color all week staring February 6th-14th. Bring promotional code FEB13 to salon!!! #ValentineDeal#Stephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending. First tutorial on updos coming soon! The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects. How to cite Marketing Campaign, Papers

John Ruskin College Essay Example

John Ruskin College Essay John Ruskin College is a sixth-form college for students aged between 16-19 years old. It has been running since 1989. John Ruskin started as a commercial school in 1920, became a boys grammar school in 1947 and then became a comprehensive mixed 14-18 high school in 1971. On 1st April 1993, it ceased to be a maintained sixth form college and became an independent corporation within the Further Education Sector, funded by the Further Education Funding Council. The college has more than 1300 full time 16-19 year old students on role with around 700 adults taking part-time courses each year. John Ruskin is one of the largest providers of A-Level courses in South London. The majority of its full time students come from Croydons secondary schools; with students also coming from Croydons surrounding schools as well as foundation and independent schools. The college currently employs approximately 140 teaching and support staff. The college has an impressive overall pass rate of 93%. The college will be the first in South London to run its very own football academy in association with Protec, a company that specialises in football coaching. The course is aimed at talented young footballers who have the potential and determination. Task 2 Professional development and training involves updating the knowledge and skills need for staff to do their work on a continuous basis. This could be through retraining for the job at hand. Due to the dynamic nature of the modern global business environment, human resources planning must be continuous. The key reasons for change in human resource development in John Ruskin College are: We will write a custom essay sample on John Ruskin College specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on John Ruskin College specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on John Ruskin College specifically for you FOR ONLY $16.38 $13.9/page Hire Writer New technology technological change in the world is happening all the time. Most, if not all workforces have been introduced to new technology in the form of updated systems. Updated systems will result in achieving goals quicker. Examples of technological change in John Ruskin College include changing over from blackboard to whiteboard to the recent Smartboard. Another technological change is from typewriter to computer, making writing essays, presentations and reports much easier and quicker to complete and edit. Also, calculators have been a major technological change to 30 40 years ago when either mental arithmetic or an abacus was implored to solve problems. The implications for the HR department in John Ruskin College are that they would need to bring in consultants to train staff on how to use the new technology being used. They could also send their staff on courses to learn how to use the technology as well. They would also have to invest in technology continuously, as all businesses need to keep up or else they will die. Workforce demands workforce demands should prompt HR to make sure that John Ruskin College has the right amount of staff with the skills to match. Even though there have been many changes at work that has improved the workforce, there are also employee expectations that will need to be improved. Employees will demand better working conditions and job satisfaction as well as flexibility where possible. They could also demand suitable training development and rewards to satisfy employees and to make sure that highly skilled and experienced teachers already within John Ruskin College are retained. Also, there are qualifications that are needed to teach nowadays, whereas 30 40 years ago there were no skills or qualifications needed at all. Teachers will also want improved pay as they are acquiring new skills ; qualifications and will therefore demand better terms or else they will leave the college if they get otherwise. The implications for the HR department in John Ruskin College are that they would have to offer incentives such as job security in order to keep staff happy and feel comfortable in their job. They could also offer extra training to boost staff skills levels. Development of the curriculum the variety of the courses 30 40 years ago was very slim. There were limited courses available. Nowadays, there are many new courses and trendy subjects to choose from. 30 40 years ago, the only subjects available were Maths, English, History, Geography etc. Nowadays, there is a wide range of vocational courses including Economics, Media, Film Studies, Law, Psychology and many more. Also, there has been a change in the name of courses, as we are moving with modern times. Work experience/placements has also been incorporated into the curriculum in order to give student a taste of how the workforce operates, whereas, in contrast, this was not available 30 40 years ago. The implications for the HR department in John Ruskin College are that they would need to recruit more staff to teach certain subjects, as most staff are not general teachers. They would also need to recruit staff to run activities such as enrichment within the College. Another implicati on could be that they may have to gain investment from the Government for recruitment to fulfil the Colleges needs Expansions and mergers mergers occur when companies combine into one company, therefore, making existing skills redundant due to there being too many of the same skills available. Expansion could involve introducing new departments or courses into the curriculum or opening other branches of John Ruskin as well as having the backing of the Government through investment. John Ruskin College has expanded by opening a new gym/fitness suite, science block and nursery. The implications for the HR department in John Ruskin College are that they would need to recruit skilled staff to run the department where qualified. However, there could also be redundancies in the case of a merger, as some of the skills of staff may not be needed anymore. Another implication could be that they may have to gain investment for recruitment to fulfil the Colleges needs When change is needed, the implications of these changes for human resource development must be assessed. These changes in education in John Ruskin College could also have effects on its employees. The effects are: Team working as a result of any changes made, the employees at John Ruskin College may have to move into a different department or team within the workforce. This could lead to possible job sharing or even more workload for the employees as a result. Changes to working methods as a result of any changes made, the employees at John Ruskin College may have to work in a different manner compared to the way they used to. This could lead to disagreements with management. New skills as a result of changes made, the employees at John Ruskin College will need extra training or retraining to improve their skills. For example, teachers will need to be trained on how to use Smartboard, as there is a big transition from the whiteboard. Redundancies as a result of changes made, the employees at John Ruskin College could be made redundant, as they may not be needed to carry out specific jobs at hand. Teachers are replaced with technology because it may be so advanced. Also, these changes in education in John Ruskin College could also have effects on its management. There are approaches management could take to ensure that the changes made are smooth. This could be by: Planning this involves looking and finding the areas that need to be changed within John Ruskin College. Once the problem has been found, a programme of change needs to be organised in order to find a solution. Implementation this involves carrying out the necessary changes that were deliberated on earlier. Once the programme is carried out, managers can help individuals to overcome any resistance, if any, to change by involving them at every stage of the decision making process and keeping them informed of what is happening at each stage of the process, including making them aware of the options open to them. They could also hold regular meetings to keep them up to date on proceedings. Control this involves making sure that the change implemented is carried out properly. It also involves talking about the current situation and where you want to be or what you want to achieve at the end of the phase. Review this is carried out when the programme of change is completed. This involves analysing the new situation at present and finding out what should the next phase of development be. Raising skills levels as a result of changes can reap many benefits to John Ruskin College and its staff. The benefits to John Ruskin College are: Meeting aims ; objectives raising skills levels could result in them achieving their targets for the year. When staff are given the opportunity to train, the College is helping itself to finish tasks quicker, therefore, achieving success. Improved reputation/image raising skills levels can have a positive outlook and the College will be seen as a respected institution. If facilities and training within the College are improved and students are achieving, the College will gain a good reputation through its results and will display a good image to the public. Once reputation is improved, it will have to recruit more staff, thus, enabling growth. An example of this within John Ruskin College is the number of courses that have grown over the years. Business ; IT and Health ; Social Care are the largest departments in the College and they accommodate over 200 students. As the departments grow, they will need to recruit more staff to run them efficiently. Higher standards when skills levels are raised, the standards of education will improve. If teachers are trained all the time, they will be better equipped to teach and students will be able to pass more easily. This would also benefit John Ruskin College because their league ranking among other institutions will improve. Attract new staff good results and excellent facilities will definitely bring in highly skilled and experienced staff to the College when skills levels are raised. When potential staff looks at the performance of the College, they will want to be a part of the success also. Therefore, having a highly skilled workforce will boost the profile of the College even further. An example of this within John Ruskin College is the number of courses that have grown over the years. Business ; IT and Health ; Social Care are the largest departments in the College and they accommodate over 200 students. As the departments grow, they will need to recruit more staff to run them efficiently. Improves recruitment when the College is performing well, there will be a high demand of people wanting to come to the college. More students will want to come to the college because of the reputation and results and potential staff would be keen to come to the college for the same reasons. The benefits of raising skills levels as a result of changes to staff are: Increased motivation staff will be motivated to work at a higher level once they have the acquired more skills. They will also be motivated to better the results they achieved the previous year. Career progression staff will want to move up within the College when they have achieved results. They want to be given the opportunity to go to the next level and gain promotion by gaining the right skills to do so. John Ruskin College have in place a career structure that people can work towards. For example, there is an opportunity to climb the promotion ladder, from teacher to assistant team manager to team manager. Gaining experience staff will be able to gain work experience from the training they will receive to carry out their jobs effectively, whether it be on-the-job or off-the-job. By gaining experience, they will be better equipped. The College makes an effort to have a programme of training 3 or 4 times a year, in the form of Inset Day. It involves all staff within the College and is compulsory. This is done on-the-job. Task 3 When there is a need for change, there is a process that identifies this. Identifying training needs to meet John Ruskin Colleges objectives involves imploring 4 key stages: Skills audit this involves assessing the skills of staff already in John Ruskin College. This is very important, as it helps the College to have an idea of the training, qualifications and experience that staff have acquired. A skills audit can be conducted through consulting with other departments to see what staff have achieved and what kind of training they have received. It can also be conducted through job shadowing, where you can observe how the staff carry out their duties. The College could also look at HR records where there are details of the job description and qualifications of staff. Through job descriptions, you can find out and identify the skills the person may possess, even though those skills may be inactive while working for the College. By unearthing the skills that some staff may possess, it could help make the change easier, as it could save time and money. Through job shadowing, you can find out what work staff are actually doing in the job and judge whether t hey are doing more or less than the job description entails. Analysing the workforce this involves looking at what type of staff the College has. The majority of the staff at John Ruskin College is full-time permanent, whilst the minority are part-time or temporary. Analysing the workforce also includes looking at particular staffing groups within the College e.g. those looking to retire, those looking to be retrained, those on temporary/part-time/full-time contracts etc. For this, plans must be put in place to recruit new employees to take over from those that will retire, provided the job will still exist. The College look at staffing groups to see if they can save time and money, for example, if staff are looking to retire, they will not want to retrain them just before they do so because they will want to save costs. They also look at staffing groups to see how much they will have to spend on people that retire. Identifying gaps this involves finding out what skills will be needed in the future within the College. This is very important, as the College will need to invest in retraining their staff in order to progress. Also, staff within the College may have to move to a different job role at a result of skills levels that are required. Allocating staff in an efficient way ensures that the workforce is developed to meet the business aims in the future. Identifying gaps also looks at who needs to be multi-tasked within the College. This involves training to do more than one task at a time in order to improve flexibility when change comes into effect. Developing a strategy this involves planning a programme of training to meet those needs for the development of the College. This is very important, as the College will need to draw up a scheduled programme of what to do, when to implement it, who to train first, when to train, where to train (internal or external) and find out if the resources for this programme are available. The College will want to identify whom to train first, as it will enable them to separate those that will retire and those that will remain in the College, thus, saving time. The College will want to identify where to train so that they can make the necessary provisions to do so. If it is external, they will want to make sure they have made contact with consultants regarding the training if their staff. The College will also want to identify if there are resources available for them to carry out the training e.g. PCs and training rooms if the training programme is internal or the funds to hire consultants to run training sessions if the training programme is external. Task 4 Training is the provision of instructions or education to someone about how to carry out specific tasks. It is usually for work-related tasks and can be either on-the-job or off-the-job. There are various training roles used within John Ruskin College and they hold various responsibilities. They are: Quality manager their role is to monitor and improve the quality of training ; staff development given to the staff in the College. Their responsibilities include meeting with line managers to discuss training needs, organise and arrange training for staff, either internal or external and finally, to get feedback from staff regarding development training. Their training role in John Ruskin College includes on-the-job and off-the-job training, for example, off-the-job training will involve training sessions run by external consultants. This will involve team members being taught how to use application such as Moodle and EAMS. On-the-job training includes job shadowing, where they can work with and watch another colleague and learn about the job. HR Manager their role is to follow practices and policies that deal with recruitment and selection of employees. Their responsibilities include developing and updating training programmes, remuneration, organising planning and development, maintaining staff welfare, improving performance and productivity, pay and fringe benefits, ensuring that labour laws, wage agreements and conditions of service are followed. They also play a vital role in negotiating with trade unions and employees associations and creating good relationships between managers and employees. Their training role in John Ruskin College includes off-the-job training, for example, off-the-job training will involve external courses. This will involve receiving updates on curriculum development i.e. BTEC may refresh a particular course and teachers have to be able to know what to teach. Another example of off-the-job could be receiving training from external consultants, where staff could be taught teaching and learning skills as well as how to deal with disabled people. Mentors their role is to help their mentee achieve something and find the right direction. Their responsibilities include managing the development of the relationship with the mentee, encouraging and motivating its mentee to accept challenges and overcome difficulties, allow adequate time to interact with the mentee, be able to resolve conflict and give appropriate feedback and be able to give a mentee encouraging feedback. Mentors should also endeavour to maintain regular contact with the mentee. Their training role in John Ruskin College includes on-the-job training, for example, observation, where they can watch another colleague and learn about how things are done in the job. Line managers their role is to control the activities of employees directly below them. Their responsibilities include carrying out risk assessments or ensuring that the person delegated to carry out the risk assessment is competent, ensuring that employees or visitors under their control are given suitable and sufficient information, training, instruction and supervision, taking a positive approach to considering staff requests for flexible working conditions; and seeking advice from the HR Manager about options for accommodating needs that have merit but is not covered by existing policies. Their training role in John Ruskin College includes on-the-job and off-the-job training, for example, off-the-job training will involve in-house courses. This will involve team members being asked to each others on how to operate something. Another example of off-the-job could be computer-based training, where staff could be taught how to use application such as Moodle and EAMS. On-the-job trai ning includes job shadowing, where they can work with and watch another colleague and learn about the job.