Philip MarloweLast Knight in The City, Chivalry dies with Philip Free Essay Example, 1750 words

In return, these men may gain property by marrying the daughter of a lord or by fighting in frequent tournaments. In this regard, the knights’ training, ceremony, and tournaments were crucial in the development of chivalry since, as explained by Moore, they have â€Å"the dual virtues of providing both a means of testing the knight’s prowess and of expiating his violent energies†. Although such a lifestyle helps in reinforcing the highly masculine image of a real knight, it is worth noting that exercising good manners is also a definitive aspect of knighthood. As Moore discussed, â€Å"a knight could be barrd from tournaments for any un-chivalrous behavior, including deserting his lord in battle, destroying vineyards and cornfields, or repeating gossip about a lady. † Although there have been a number of conceptual evolution as regards the meaning of chivalry, it is crucial to note that its primary tenets have been preserved and adopted. According to Moelker and Kummel, â€Å"Chivalry consists of models of courteous behavior that are part of formal or informal moral codes of conduct that make interpersonal behavior more civilized† (292). We will write a custom essay sample on Philip Marlowe:Last Knight in The City, Chivalry dies with Philip or any topic specifically for you Only $17.96 $11.86/pageorder now In a sense, chivalry does not only regulate the behavior of people in a social context, but it also brings forth some normative models that involve sacrifice, courage, loyalty, and respect toward one’s enemies. The goal of chivalry, thus, banks on turning people into civilized individuals not by instilling fear in them, but by educating them about the importance of doing good acts. At this point, it is worth noting that chivalry helps spell out ethical standard that foster the development of manhood. Men are called to be truthful, loyal, courteous to others, helpful and caring to women, supporters of justice, and defenders of the weak and the poor. Gentlemanliness, therefore, stands at the center of chivalry. In a more general outlook, it can be said that the major conceptual implications of chivalry point at being other-centered, that is, being mindful of other people’s feelings by respecting them. B. Chivalry in Philip Marlowe Through the previous discussion, it can be claimed that the concept of chivalry essentially stresses on the importance of upholding values at all times. These values influence the person’s view of his purpose in life, which in effect, guides his actions toward himself and others. Furthermore, such notion implies that the person’s purpose in life should be geared toward attaining that ideal image that is marked by honor and integrity.

The Poetry of Robert Lee Frost - 810 Words

â€Å"Poetry is when an emotion has found its thought and the thought has found words,† Robert Frost once said. As is made fairly obvious by this quote, Frost was an adroit thinker. It seems like he spent much of his life thinking about the little things. He often pondered the meaning and symbolism of things he found in nature. Many readers find Robert Frost’s poems to be straightforward, yet his work contains deeper layers of complexity beneath the surface. These deeper layers of complexity can be clearly seen in his poems â€Å" The Road Not Taken†, â€Å"Fire and Ice†, and â€Å"Birches†. Robert Lee Frost was born on March 26, 1874 in San Francisco. When his father died, he moved to Massachusetts with his family to be closer to his grandparents. He loved to stay active through sports and activities such as trapping animals and climbing trees. He married his co- valedictorian, Elinor Miriam White, in 1895. He dropped out of both Dartmouth and Harv ard in his lifetime. Robert and Elinor settled on a farm in Massachusetts which his grandfather bought him, and it was one of the many farms on which he would live in throughout his life. Frost spend the next 9 years writing poetry while poultry farming. When poultry farming didn’t work out, he went back to teaching English. He moved to England in 1912 and became friends with many people who were also in the writing business. After moving back to America in 1915, Frost bought a farm in New Hampshire and began reading his poems aloud at publicShow MoreRelatedA Brief Biography of Robert Lee Frost1119 Words   |  5 Pages Final Copy Robert Lee Frost was born March 26th 1874 in San Francisco California. He was born to parents William Prescott Frost and Isabelle Moodie. His father was a teacher and later an editor of the San Francisco Evening Bulletin, which later merged with the San Francisco Examiner, following his death on May 5, 1885, the family uprooted and moved across the country to Lawrence, Massachusetts with ‘Robert’s’ Grandfather. After graduating from Lawrence High School in 1892, Robert attended DartmouthRead MoreThe Biography of Robert Lee Frost600 Words   |  3 Pages The Biography of Robert Lee Frost Introduction: Robert Frost was described as one of the most greatest poets in the 20th century and became a sensation for poetry. Its not just his poems that interest the reader, but also his quotes can fulfill your compassion. For example, â€Å"No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader† written by Robert Frost. He is explaining if the reader does not feel the connection in the writers thought, the writerRead MoreWhy Is Robert Lee Frost Essay1098 Words   |  5 PagesRobert Lee Frost Famous poets like William Shakespeare, Edgar Allen Poe, and Walt Whitman are some of the biggest names in poetry history, but do they get maybe a little too much attention ? Have you ever heard of Robert Lee Frost, he is one of the most famous American poets of the twentieth century. Some might even say that he is better than Edgar Allen Poe, or than William Shakespeare, because of the way he wrote his poems and stories to relate to the common people. Robert Frosts style of writingRead MoreBiography of Robert Lee Frost Essay650 Words   |  3 PagesBiography of Robert Lee Frost Biography of Robert Lee Frost A poem begins with a lump in the throat, a home-sickness or a love-sickness. It is a reaching-out toward expression; an effort to find fulfillment. A complete poem is one where an emotion has found its thought and the thought has found the words Robert Lee Frost once said. Robert Frost is widely admired and recognized for his literary works. He was an honored poet of the twentieth century. Frost may have lived a troubling lifeRead MoreThe Road Not Taken By Robert Frost Essay1554 Words   |  7 PagesTwo Roads, Two Choices, One Decision â€Å"The Road Not Taken,† written by Robert Frost, discusses a traveler who has to make a choice between two roads. In the first stanza, the traveler remembers standing at an intersection of two roads. Indecisive about which road to take, he seems to believe that one of the roads would be more beneficial to him (Lee 5). In stanza two, the narrator refers to the traveler’s unexpected decision to take the other road by giving details of it. In addition, the narratorRead MoreEssay about Robert Lee Frost1452 Words   |  6 PagesRobert Lee Frost The mark of a great poet is his ability to engage the reader so that they analyse their own lives. Robert Lee Frost (1874 – 1963) – an influential American poet often associated with rural New England – is brilliant at this and uses poetry as a platform for the expression of his own general ideology. Frost’s belief that human society was often chaotic and stressful and that the meaning of life is elusive, has been promoted in his poetry. Frost looked to nature, whose undyingRead MoreThe Road Not Taken and Neither Out Far Nor in Deep by Robert Frost1436 Words   |  6 Pagesin Deep by Robert Frost Robert Lee Frost is an American poet who is known for his verse concerning nature and New England life. He was born in San Francisco in 1874. When his father died in 1885, his mother moved the family to Lawrence, Massachusetts. Frost attended college sporadically after graduating high school and made a living by working as a bobbin boy in a wool mill, a shoemaker, a country schoolteacher, editor of a rural newspaper, and a farmer. He also wrote poetry but had littleRead MoreRobert Frost s The Gift Outright 1313 Words   |  6 PagesRobert Frost Emma Ramsey English 6th Hour December 8, 2012 â€Æ' Robert Frost According to PoetryFoundation.org, â€Å"Robert Frost holds a unique and almost isolated position in American letters.† Robert Frost is very popular for his realistic writings of rural life. He was a great poet and was honored frequently during his lifetime. Frost received four Pulitzer Prizes for Poetry and recited his poem, â€Å"The Gift Outright,† at President John F. Kennedy’s inauguration in January 1961 which got him nationalRead MoreRobert Frost Essay1396 Words   |  6 PagesRobert Frost Robert Frost is one of the few twentieth century poets to receive critical acclaim and popular acceptance (Magill 728). His simplistic style appeals to the novice and expert poetry reader alike. Robert Frosts understated emotional appeal attracts readers of all literary levels. Frost develops subtly stated emotions and a clever use of imagery in his poetry. Influences on his poetry include his family, work, and other life experiences (Oxford 267). Frost also works to developRead MoreRobert Frost: A Poet To Remember Essay1004 Words   |  5 PagesRobert Frost was one of Americas leading 20th-century poets and a four-time winner of the Pulitzer Prize. He has been an inspiration to many young writers and aspiring poets. Although he lived through a troubled and tragic life, Frost was able to express his unique view of nature and the world around him in the delicate art of poetry. His direct and easy-to-read poems made him one of the most recognized poets in the country. Robert Fro st had the ability to make his poems accessible to anyone reading

Marketing Campaign Free Essays

The mission statement of L’Oreal has been taken into account. L’Oreal is a cosmetics and personal care product manufacturing company. It is a famous world renowned brand which is truly global in its operations as well as the target market. We will write a custom essay sample on Marketing Campaign or any similar topic only for you Order Now The company L’Oreal has established its one liner mission statement to be ‘The right to be beautiful, day after day’ (‘L’Oreal’s Company Overview – Our Mission’, 2007). The full mission statement is provided in the appendix. The mission statement for L’Oreal depicts that it is a market oriented mission statement. The statement provides the companies long term aim to be successful in providing personal care and cosmetic products to its target market on a continuous basis in order to make them look and be beautiful the orientation of the statement is focused towards the customers or the target market as the mission statement itself is written in such a manner that is seems like the ultimate mission of its target market. Marketing on the other hand is process by which the needs of the customers are identified and fulfilled through the provision of a product or a service. According to Phillip Kotler making is the process whereby the individuals get their needs and wants through the process of creating and trading products and values with other parties. The core concepts of marketing include the following: Target markets and segmentation: Segmentation is the process by which the market is divided into smaller market segments. Then the company may chose to target certain market segments. These segments are called target markets Needs, wants and demands: The needs are the absolute necessities required by the market. The wants are what they would wish to have while demands are the products and services for which they are willing and able to pay money or conduct trade. The marketing campaign essentially targets the needs, wants and fulfills the demands of the market. Product offering: Product offering is the composition of product and service provided by the company to the consumers/ target market in order to fulfill the needs, wants and demands put forward by them. Value and satisfaction: value and satisfaction are the elements that are achieved by the target from the consumption of the products/ services provided to them as a result of their demand. Exchange and transaction: this pertains to the transfer of goods and services for other material like money or similar value entities like a trade in product or service. Usually the company indulges in a transaction with the customer whereby it receives money for providing the product and or the service. Marketing channels: The marketing channels are the different channels through which the business interacts with the target market and provides the products and service to the consumer. These channels are used to reach out to the target markets and to promote and market the products and service to them Supply chain: Supply chain is the series of processes and entities which provide the product and service to the target market. The supply chain is essentially a component of the value chain through which value reaches the customers. Marketing channels form part of the supply chain. Competition: Competition includes all those parties who are providing the same or similar products to the same target market. Marketing environment: the marketing environment is the company culture and the working environment in the business which is focused towards the marketing principle while being customer and client oriented. References 1.(2007), L’Oreal’s Company Overview – Our Mission, L’Oreal’s Official Website, retrieved on October 18, 2007 from http://www.loreal.com/_en/_ww/index.aspx?direct1=00001direct2=00001/00002direct3=00001/00002/00001 2.(2007), Mission Statement, Business Resource Software Inc, retrieved on October 18, 2007 from http://www.businessplans.org/Mission.html 3.Marketing of Educational Institutes, Programs and Services – Core Concepts of Marketing, Technical Teachers’ Training Institute, retrieved on October 18, 2007 from http://66.102.9.104/search?q=cache:tdJMQq9YQ78J:www.hindustanstudies.com/files/coreconcepts.pdf+core+concepts+of+marketinghl=enct=clnkcd=1gl=pk    How to cite Marketing Campaign, Essay examples Marketing Campaign Free Essays Nicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission: Evolve infinitely in peace, beauty, and Happiness Vision: †¢ Build a mass clientele base †¢Create Art †¢Meet the needs of clients Promoting a variety of beauty techniques †¢Linking with the business community of fashion, weddings and formal events †¢ Promoting stylish trends †¢Anticipating trends in the fashion world †¢Advancing lifelong relationships †¢Respecting the diversity of clients Abeyta 2 Goals: Stephanie’s goal as a cosmetologist is to create beauty, and create magic. We will write a custom essay sample on Marketing Campaign or any similar topic only for you Order Now Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows. She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art. This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sketch pads, oh yeah, it started at a young age. Art wasn’t something she became interested in; it was something that ran through her veins. She was born to create are. She explored many artistic avenues; drawing, painting, nail art, writing, make-up, but it always came back to beauty. Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasn’t until she took her tour at Paul Mitchell the School that she knew that’s where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do! Abeyta 3 Services Provided: Hair: †¢Color †¢Cutting †¢Styling †¢Texture (Perms Relaxers) Nails: †¢Manicures †¢Pedicures †¢Silk Wraps †¢Acrylic †¢Nail Design (Free Hand) Spa: †¢Facials †¢Waxing Makeup: * Makeup Application Abeyta 4 Competitors: †¢Fellow Students †¢Working Professionals (Cosmetologists) Demographics: †¢General Public †¢Fashion Industry †¢People in Formal Events Current Presence in the Market: Currently there is not a strong presence of Stephanie Abeyta’s individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths: †¢Plenty of room to grow †¢Special niche with makeup and nails †¢Creative Abeyta 5 Weaknesses: †¢No social media †¢No time for social media Current clients don’t have knowledge about services †¢Basic knowledge of social media Opportunities: †¢Exponential amount of room to grow †¢Stronger interactive presence †¢Stronger physical presence †¢Promotion of self †¢Promotion of creativity †¢Brand Building †¢Client Building Threats: †¢Fellow Student s †¢Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeyta’s individual entity of cosmetology’s social media strategy fits into her overall marketing strategy: Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy. Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. Interview: Stephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is the driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity. Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? â€Å"I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased†. Do you believe having a strong presence in the social media market will help gain clientele? â€Å"Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients†. What is social media to you and your individual entity? â€Å"Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base†. How does social media work, in recruiting clientele? â€Å"People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family†. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube†. Identification of the â€Å"Why, How, and What’s behind the product or service. Why? – Stephanie Abeyta’s individual entity as of right now does not have a strong presence in the social media market. With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanie’s individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanie’s brand. How? – In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients. Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? – Using all social media platforms, we intend to strengthen the overall brand of Stephanie Abeyta’s individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing Objectives: Marketing Objectives: †¢Build brand awareness of individual entity †¢Build a strong presence in the social media market †¢Increase volume of clientele base Metrics for Success: †¢Facebook views and followers †¢Twitter followers †¢YouTube views and followers †¢Views of personal website †¢Increase of clientele (by # visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanie’s individual entity we will use Facebook, Twitter and YouTube views, likes, and followers. We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer. In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanie’s individual entity will utilize Facebook’s timeline to generate client involvement. Clients will be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanie’s creative work. Abeyta 11 An example of a Facebook post : â€Å"Check out new spring trends for hair, nails, makeup every Wednesday!!! † Twitter- This form of social networking is not the largest or the favorite; however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject. Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be: â€Å"Two for one special cut and color all week staring February 6th-14th. Bring promotional code FEB13 to salon!!! #ValentineDeal#Stephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending. First tutorial on updos coming soon! The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects. How to cite Marketing Campaign, Papers